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Indexable Websites: search engine-ready, born to compete (and win)

Website owners often request the services of a web positioning firm after they realize that their websites are not achieving the desired results. It turns out that in many cases, inherent programming issues, or the website architecture itself may keep optimization efforts from ever becoming 100% effective. Therefore, the best way to improve the indexability of a website is by ... Leer Más »

Measuring and improving the performance of a website

The return on investment (ROI) for the implementation of a website is directly related to the level by which the website is able to achieve its objectives. Even though this concept may sound trivial to the majority of business owners, establishing a series of objectives for a website and putting in place a methodology for measuring how well these goals ... Leer Más »

Can we all fit in Google’s top 10 results?

Appearing on Google’s 1 – 10 web results is every web administrator’s dream. With Google generating over 85% of all Internet search engine referred traffic, reaching that privileged ranking can differentiate the professional Internet players from the amateur website owners. As a matter of fact, numerous tests have demonstrated that the top three Google results are read by the majority ... Leer Más »

Search Engine Positioning: Trends for 2005

Anticipating what the future may bring –even when this future is immediate- can always be a risky business. But if the subject being considered relates to the Internet, rather than trying to project or estimate, one is better off relying on the magic powers of a good crystal ball. In spite of these difficulties, businesses must work within predictable and ... Leer Más »

What is your real goal: web positioning with top results or the ability to attract more qualified traffic to your website?

If placing your website within the top search engine results, entering certain keywords in Google, Yahoo, MSN Search, or Alta Vista, has become your daily obsession, stop for a moment and reflect. Is achieving top search results with selected keywords the real objective, or, is it perhaps developing a means for connecting with your potential customers, thus attracting more qualified ... Leer Más »

Do-it-yourself: Improve your web site positioning in 8 simple steps.

Digital marketing, based on the utilization of Internet search engines, is a complex science that requires specialized knowledge in the field of Internet searching. Experts study how search engines evolve, their performance and behavior with particular search concepts, and their popularity at any given time. Armed with this intricate information, these specialists are able to provide advise to web owners ... Leer Más »

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